consumer psychology
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Real-life consumer psychology – with a touch of technology
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How Harrods stays British while bending backwards for Chinese shoppers 

How Harrods stays British while bending backwards for Chinese shoppers  | consumer psychology | Scoop.it

"Consumers are seeing it from the likes of Shanghai’s new mega-sized Starbucks and Tokyo’s iconic Dover Street Market—it’s called “destination retailing” and now, London’s luxury shopping mecca, Harrods, is making adaptations to its Knightsbridge store to capitalize on the trend …"

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Harrods makes it personal-Telegraph

Harrods makes it personal-Telegraph | consumer psychology | Scoop.it

"The store unveils "A Celebration of Customisation" this coming weekend, with a host of designers making personalised pieces ..."

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Harrods builds long-term trust in China | WARC

Harrods builds long-term trust in China | WARC | consumer psychology | Scoop.it

"Harrods, the luxury British department store, has no significant physical retail presence in China, yet it maintains a strong relationship with Chinese shoppers through a range of marketing techniques ..."

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