Why Hershey’s Kisses have been part of the cultural fabric of the holidays since 1907 | consumer psychology | Scoop.it
From www.adweek.com - December 19, 2016 11:55 AM

"Twenty seven years ago, John Dunn, brand manager for Hershey's chocolate, was in San Francisco at Colossal Pictures to oversee some new TV spots. The shoot went faster than Dunn had expected, leaving him with some extra studio time. ..."