consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Using data to prepare for extreme weather

Using data to prepare for extreme weather | consumer psychology | Scoop.it

"Weather can be a primary driver of consumer demand and behavior. Now there’s a service spearheaded by IBM that integrates geographically precise weather-related data and analytics with retailers’ point-of-sale and marketing/operating data to offer the potential of delivering operational savings and revenue growth ...". 

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Ad of the Day: IBM's Watson talks love and loss with Bob Dylan in advertising's oddest pairing

Ad of the Day: IBM's Watson talks love and loss with Bob Dylan in advertising's oddest pairing | consumer psychology | Scoop.it

"Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov ..."

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CVS teams up with Watson the supercomputer to mine health care data

CVS teams up with Watson the supercomputer to mine health care data | consumer psychology | Scoop.it

"A new partnership between health care data repository IBM Watson Health and CVS Pharmacy could have huge implications for prescription-holding customers yearning for relevant, up-to-date data that could help them make better health-related decisions ..."

Ayu Dita's curator insight, August 3, 2015 3:27 AM

service solahart depok CV FIKRI MANDIRI JAYA website: http://www.fikrimandirijaya.com

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IBM announces Watson-powered ads that think

IBM announces Watson-powered ads that think | consumer psychology | Scoop.it

"The new “cognitive ads,” launching this fall initially through IBM's The Weather Company, enable consumers to conduct brand-related conversations with the Jeopardy winner ..."

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IBM's Watson supercomputer to start analyzing your selfies for marketing data

IBM's Watson supercomputer to start analyzing your selfies for marketing data | consumer psychology | Scoop.it

"Watson, no longer content beating people at Jeopardy!, now wants to know everything about you ..."

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Turkey attracts global brands : News from warc.com

Turkey attracts global brands : News from warc.com | consumer psychology | Scoop.it

"Coca-Cola, Nestlé and IBM are among the global brands that have taken advantage of Turkey's strategic location as well as its sizeable domestic market, a new survey has found..."

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