"Augmented reality is becoming a key technoltogy for brands to utilise as the digital world plays a greater role in marketing to consumers ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"It's just saying what people were thinking about the new Mac Pro ..." 
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"Costco, IKEA, and Trader Joe's are known for their relaxed return policies. Costco says it allows customers to return any products at any time ..."
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"IKEA has become a symbol of Swedish utility following the vision of its founder, Ingvar Kamprad, who passed away last week. One of the brand’s recent ads, a press ad made headlines, but its strategy shows how the brand has become part of its customers’ lives through moments big and small ..."
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"When IKEA first opened its doors in the UK 30 years ago, it made the mistake of assuming that everyone lived like Scandinavians.
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"Ikea has long been known for the quirky names it gives to its products, but a new ad campaign sees these monikers get even stranger ..."
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From
www
"IKEA's Home Tour Squad – where a group of employees travel across the US to solve consumers' home-decoration problems – shows how brands can drive significant digital traffic while also achieving local relevance ..."
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"The Swedish DIY-furniture manufacturer has launched a service that allows users to hold a virtual wedding online ..."
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"Ikea mercilessly spoofs Apple's boastful product launch videos as it introduces its 2015 catalogue that will use tactile touch "book" technology ..."
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From
gizmodo
"In addition to the obvious—meatballs, for most of us—there are many joys inherent in an afternoon pilgrimage to an Ikea showroom, not least of which is sitting on, reclining over, picking up, and/or putting down every damn thing you wander past ..."
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"Most augmented reality apps are silly. You sit in front of your computer, aim the webcam at your desk, and some moving promotion appears to be standing there (you know, sort of, because you’re still looking through your laptop to make that happen)..."
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"Ikea is testing out a new way to incentivize customers to come to its stores during the holiday season. The Swedish furniture retailer announced on Tuesday that over Black Friday, it will be hosting an event called Buy Back in 27 countries, where it will encourage customers to bring in old furniture for Ikea to resell ..."
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From
www
"IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail ..."
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"From Hermes through to IKEA, businesses are dumping conventional plastic packaging in favour of biodegradable and compostable packaging such as compostable mailers. Making the switch could mean competitive advantage and attracting more eco-conscious shoppers..."
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"The company is experimenting with new ways to shop–and rewriting its business model in the process. ...."
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From
qz
"Ikea has recruited some of Africa’s best designers to create a uniquely African line. The furniture giant said it is trying to tap into the “creative explosion” happening across the continent right now. More than a dozen designers from seven African countries will work on an exclusive range that hopes to tap into ..."
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"IKEA is the brand that architects and designers are most interested in, not Apple or Nike, finds our inaugural Dezeen Hot List ..."
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"Great instagram marketing? Read five success stories! Let's go through each one closely innovative campaigns for Nike, Starbucks, Oreo, Ikea and General Eletric ..."
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"Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing ..."
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"Ever wondered how IKEA comes up with those awesome room ideas you see in their catalogue and on their site? Well a lot of those room ideas are completely made up and are instead 3D renders, not photos ..."
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"Furniture giant has bent over backwards to accommodate Chinese keener on sleeping than shopping, and is now seeing rapid sales growth..."
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"In the end what's so fascinating is that customers may be completely aware of how Ikea's deal will manipulate them. But they may be fine with it anyway..."
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