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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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What will happen if the U.S. bans TikTok? Here's what happened when India did it

What will happen if the U.S. bans TikTok? Here's what happened when India did it | consumer psychology | Scoop.it

"The hugely popular Chinese app TikTok may be forced out of the U.S ..."

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Instagram introduces new AI-based tool to verify age of users in India. Here's how it will work- Technology News, Firstpost

Instagram introduces new AI-based tool to verify age of users in India. Here's how it will work- Technology News, Firstpost | consumer psychology | Scoop.it

"New users on Instagram will have the option to upload a photo ID with their date of birth, or they can upload a video selfie, which will be analysed by an external firm ..."

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Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign | Business Insider India

Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign | Business Insider India | consumer psychology | Scoop.it

"With the pandemic creating newer snacking occasions, the campaign nudges consumers to stock up their refrigerators with Cadbury Dairy Milk to turn everyday..."

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Battleground kirana: The anatomy of India's raging retail war

Battleground kirana: The anatomy of India's raging retail war | consumer psychology | Scoop.it

"Indias ubiquitous kirana stores are in great demand as many companies vie for their loyalty and customers ..."

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Why Kavin Mittal's Hike could not be China's WeChat for India 

Why Kavin Mittal's Hike could not be China's WeChat for India  | consumer psychology | Scoop.it

"India is incredibly fragmented ..."

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Ads we like: Wateraid animation addresses impact of the water crisis on girls1

Ads we like: Wateraid animation addresses impact of the water crisis on girls1 | consumer psychology | Scoop.it

"WaterAid raises awareness of the impact of the water crisis has on women and girls and illustrates the knock-on effect in the animation ‘Brides of the Well’ directed by the Indian director, Shekhar Lapur ..."

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Coca-Cola to bring Middle East juice brand to India as consumer interest increases

Coca-Cola to bring Middle East juice brand to India as consumer interest increases | consumer psychology | Scoop.it

"Coca-Cola is planning to bring its Middle East juice drink Rani Float to India, on the back of soaring consumer interest in the segment ..."

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Luxury brands make cautious entrance into Chinese ecommerce: report

Luxury brands make cautious entrance into Chinese ecommerce: report | consumer psychology | Scoop.it

"Foreign luxury brands played a large part ..."

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New endorsement guidelines for Indian celebrities

New endorsement guidelines for Indian celebrities | consumer psychology | Scoop.it

"The Advertising Standards Council of India (ASCI) has clamped down on exaggerated claims made by celebrities endorsing products with a new set of guidelines that will require them to do more than simply repeat the lines they are given by advertisers ..."

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Did people suffer for your cotton shirt? DNA tagging lets you track its origins | Fast Company 

Did people suffer for your cotton shirt? DNA tagging lets you track its origins | Fast Company  | consumer psychology | Scoop.it

"With a tiny marker on every grain of cotton, Pimacott can keep labels honest. Now if only the rest of the industry would catch up ..."

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Taxi wars: How Ola is relying on technology to beat the competition

Taxi wars: How Ola is relying on technology to beat the competition | consumer psychology | Scoop.it

"Ola is betting big on connected cars and mapping innovations ..."

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When advertising is just a waste of money

When advertising is just a waste of money | consumer psychology | Scoop.it

"The tipping point when the unrestrained repetition of ads goes from informative to downright irritating ..."

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No better word than 'Further' to really embrace National Geographic's assets and brand: Swati Mohan

No better word than 'Further' to really embrace National Geographic's assets and brand: Swati Mohan | consumer psychology | Scoop.it

"Swati Mohan, Business Head, Fox Networks Group and National Geographic India shares more insight into the rebranding, content strategy and marketing strategy for the rebranding ..."

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McDonald's ropes in Kartik Aryan as face of brand

McDonald's ropes in Kartik Aryan as face of brand | consumer psychology | Scoop.it

"Guwahati is considered the gateway to the North East of India, connecting all the 7 states including various parts of..."

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Volkswagen Polo pens a heartfelt note to give fans a closure (in India)

Volkswagen Polo pens a heartfelt note to give fans a closure (in India) | consumer psychology | Scoop.it

"Volkswagen Polo is being discontinued in India, the brand known for its human and heartwarming ads gave the fans a very special closure ..."

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Lending apps in India shame borrowers who can't pay money back - The New York Times

Lending apps in India shame borrowers who can't pay money back - The New York Times | consumer psychology | Scoop.it

"With techniques honed in China, a new breed of company offers expensive loans to people devastated by the pandemic. If they can’t repay, family and friends hear all about it ..."

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KFC makes headlines with voice marketing in India

KFC makes headlines with voice marketing in India | consumer psychology | Scoop.it

"Voice technology has changed how we find answers to our questions and make purchases. Now, it is going to change the way you grow your brand experience ..."

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Nine Indian female entrepreneurs who used social media to build their businesses 

Nine Indian female entrepreneurs who used social media to build their businesses  | consumer psychology | Scoop.it

"Social media can be a boon or a curse if you want it to be. Here are some of the many women who used social media to grow their businesses ..."

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"We did not want to just copy-paste the global template": Ajay Bathija, Coca-Cola

"We did not want to just copy-paste the global template": Ajay Bathija, Coca-Cola | consumer psychology | Scoop.it

"Coke has been using its bottle packaging as a media platform. We spoke to Ajay Bathija, director, Colas, Coca-Cola India & South West Asia about it ..."

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Boost targets kids via parents' phones | WARC

Boost targets kids via parents' phones | WARC | consumer psychology | Scoop.it

"Boost, a children’s health drink popular in India, has successfully targeted the under-12 age group via mobile, despite the fact that most of the target audience do not own their own handset ..."

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India's 'scooterisation' gathers pace

India's 'scooterisation' gathers pace | consumer psychology | Scoop.it

"Scooters now account for one-third of sales of two-wheeled vehicles in India, and a half in the big metros thanks to a combination of technical developments, changing buyer demographics and improved infrastructure ..."

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Xiaomi is the most preferred smartphone brand in India: Survey

Xiaomi is the most preferred smartphone brand in India: Survey | consumer psychology | Scoop.it

"The Strategy Analytics report shows that about 26 per cent of potential Android buyers are interested to upgrade their existing device to Xiaomi phone in 2017 ..."

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Samsung aims to be a local brand in India| warc.com

Samsung aims to be a local brand in India| warc.com | consumer psychology | Scoop.it

"Samsung, one of India's most popular electronic brands, is making its marketing more ..."

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Microsoft seeks Indian customers with exclusive Skype Lite app

Microsoft seeks Indian customers with exclusive Skype Lite app | consumer psychology | Scoop.it

"There’s a growing population of Skype users in India, and Microsoft wants to capitalize on that with the launch of Skype Lite, a new app that’s designed to be more useful in that market ..."

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A guide to the breads of India - Lucky Peach

A guide to the breads of India - Lucky Peach | consumer psychology | Scoop.it

"Go beyond dosas and naan..."

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