Diet Coke prints literally millions of unique labels for new 'It's Mine' campaign | consumer psychology | Scoop.it
From www.adweek.com - February 15, 2016 7:11 AM

"Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine." Every 12-ounce glass bottle ..."