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Scoop.it!
"J.C. Penney is betting on singer Lionel Richie to bring “newness and inspiration” to the soft home side of the business to draw both Penney’s core shoppers, 70% of which are female, as well as new consumers, said Katheryn Burchett, senior vice president of merchandising for J.C. ..." 
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Scoop.it!
"The new CEO of JCPenney, a chain of department stores that had a brief and disastrous attempt at becoming more hip and upscale, says that the company is done “patching holes” in its business, and that it’s time to start building itself up for the ..."
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Scoop.it!
"For J.C. Penney CEO Marvin Ellison, brand transformation plans are headed in the right direction, bringing with them enhanced customer engagement and customer loyalty. But, he’s clearly not satisfied ..."
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