JCPenney has lots of data on shoppers, isn’t using it for anything | consumer psychology | Scoop.it
From consumerist.com - October 29, 2015 1:32 PM

"The new CEO of JCPenney, a chain of department stores that had a brief and disastrous attempt at becoming more hip and upscale, says that the company is done “patching holes” in its business, and that it’s time to start building itself up for the ..."