How a 147-year-old brand is 'resurrecting' its founder on Instagram | Adweek | consumer psychology | Scoop.it
From www.adweek.com - October 11, 2015 1:01 PM

"J.R. Watkins, a 147-year-old packaged-goods marketer, has had its branded items on shelves nationwide for decades thanks to distribution deals with retail chains such as Walmart and Target ..."