consumer psychology
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Real-life consumer psychology – with a touch of technology
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The Honest Company settles false advertising lawsuit for $1.5m

The Honest Company settles false advertising lawsuit for $1.5m | consumer psychology | Scoop.it

"Jessica Alba’s The Honest Company has agreed to pay $1.55 million to resolve a class-action lawsuit that accused the brand of using sodium lauryl sulfate (SLS) in its products — an organic chemical …"

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Lawsuit says Jessica Alba’s Honest Company products are dishonest about “natural” claims

Lawsuit says Jessica Alba’s Honest Company products are dishonest about “natural” claims | consumer psychology | Scoop.it

"The Honest Company, co-founded by actress Jessica Alba, built its billion-dollar reputation on the fact that its products are created using natural, nontoxic elements ..."

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Jessica Alba's Honest Company makes canceling a subscription virtually impossible, consumers alllege

Jessica Alba's Honest Company makes canceling a subscription virtually impossible, consumers alllege | consumer psychology | Scoop.it

"If you subscribe to a service online you should be able to cancel that service online, right? ..."

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Jessica Alba: making sustainable products 'cool and hip and sexy' - The Guardian

Jessica Alba: making sustainable products 'cool and hip and sexy' - The Guardian | consumer psychology | Scoop.it

"Her attempt to avoid toxic chemicals for her children led to a quest for the perfect products: She was buying them from all over the globe, and even trying ..."

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