consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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KFC faces boycott in China over a wildly popular promotion that drove one customer to spend a whopping $1,650 on meals

KFC faces boycott in China over a wildly popular promotion that drove one customer to spend a whopping $1,650 on meals | consumer psychology | Scoop.it

"The China Consumers Association said KFC's Dimoo toy doll collectibles encouraged "irrational and excessive" food consumption and waste ..."

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KFC and Lifetime heat up the holidays with a first-of-its-kind Lifetime original mini-movie: A recipe for seduction | MarketScreener

KFC and Lifetime heat up the holidays with a first-of-its-kind Lifetime original mini-movie: A recipe for seduction | MarketScreener | consumer psychology | Scoop.it

"Kentucky Fried Chicken® and Lifetime® are teaming up to bring consumers the perfect distraction from all things 2020: the holiday..."

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The history of KFC: Their past and the tech building their future

The history of KFC: Their past and the tech building their future | consumer psychology | Scoop.it

"From humble beginnings, KFC would grow from a backroom specialty in a small-town fuel station for select customers, to conquer the world..."

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KFC makes headlines with voice marketing in India

KFC makes headlines with voice marketing in India | consumer psychology | Scoop.it

"Voice technology has changed how we find answers to our questions and make purchases. Now, it is going to change the way you grow your brand experience ..."

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Twelve of the funniest brands on Twitter

Twelve of the funniest brands on Twitter | consumer psychology | Scoop.it

"Consumers want brands that have some personality on social media. Take some inspiration from some of the funniest brands on Twitter ..."

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KFC quietly followed 11 herbs and spices on Twitter, then waited to see if anyone would notice

KFC quietly followed 11 herbs and spices on Twitter, then waited to see if anyone would notice | consumer psychology | Scoop.it

"Chain’s secret recipe is made up of 11 herbs and spices ..."

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KFC wrote a romance novel for Mother's Day, and it's uncomfortably good

KFC wrote a romance novel for Mother's Day, and it's uncomfortably good | consumer psychology | Scoop.it

"Wieden + Kennedy creates the first Harland-quin tale, a 96-page story about passion, mysterious pasts and surprisingly little chicken ...."

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KFC China is using facial recognition tech to serve customers - but are they buying it?

KFC China is using facial recognition tech to serve customers - but are they buying it? | consumer psychology | Scoop.it

"Beijing KFC is pioneering technology to try to predict and remember people’s fast food choices but there’s a trade off between convenience and privacy ..."

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KFC's AI-powered store already knows what chicken you love

KFC's AI-powered store already knows what chicken you love | consumer psychology | Scoop.it

"KFC is preparing for a futuristic experiment in the form of a new smart restaurant in Beijing, China. The restaurant will feature AI-powered kiosks capable of making food recommendations based on customers' facial expressions, age, and gender ..."

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KFC’s 'Watt A Box' will charge your phone as you eat — but only in India | PYMNTS.com

KFC’s 'Watt A Box' will charge your phone as you eat — but only in India  | PYMNTS.com | consumer psychology | Scoop.it

"KFC's new Watt A Box meal deal will let you charge your phone as you eat ..."

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KFC plagued by urban legends fueled by psychology - Discovery News

KFC plagued by urban legends fueled by psychology - Discovery News | consumer psychology | Scoop.it

"A man recently claimed to find a rat in his fast-food chicken order; it really was chicken, but why did he think otherwise? ..."

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KFC puts the colonel back in the chicken - USA TODAY

KFC puts the colonel back in the chicken - USA TODAY | consumer psychology | Scoop.it

"Col. Sanders' comeback seems to be part of a bid to revive the lagging brand ..."

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Hamburglar, Spuds, the Colonel retire as fast food grows up

Hamburglar, Spuds, the Colonel retire as fast food grows up | consumer psychology | Scoop.it

"Colonel Sanders could go the way of the Hamburglar, Spuds Mackenzie, the Taco Bell chihuahua and Burger King's king..."

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KFC is Japan's biggest Christmas tradition

KFC is Japan's biggest Christmas tradition | consumer psychology | Scoop.it

"KFC for Christmas is one of the longest-standing Christmas traditions in Japan. When Japanese families sit down for lunch on December 25th, they probably won’t be carving a turkey or fighting over mashed potatoes, and there almost certainly won’t be a traditional Christmas fruitcake for dessert ..."

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KFC pulls 'finger lickin' ads in UK amid coronavirus concerns

KFC pulls 'finger lickin' ads in UK amid coronavirus concerns | consumer psychology | Scoop.it

"KFC is pausing its latest "Finger Lickin' Good" campaign in the U.K. amid concerns that ads encouraging customers to lick their hands are ill-timed amid the global spread of the novel coronavirus, The Drum reported ..."

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KFC's new dating game seeks love for the Colonel

KFC's new dating game seeks love for the Colonel | consumer psychology | Scoop.it

"From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic..."

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KFC will pay parents to name a baby for Colonel Sanders

KFC will pay parents to name a baby for Colonel Sanders | consumer psychology | Scoop.it

"KFC is promising $11,000 to the first baby named after Colonel Sanders and born on his birthday ..."

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KFC UK and Ireland: #nuclearbutton tweet

KFC UK and Ireland: #nuclearbutton tweet | consumer psychology | Scoop.it

"Brand takes the fight to Ronald McDonald and gets thousands of likes ..."

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KFC perfectly calibrates brand merch to appeal to hipster millennials

KFC perfectly calibrates brand merch to appeal to hipster millennials | consumer psychology | Scoop.it

"Now you can wear fried chicken-themed attire from head to toe ..."

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KFC to stop using chickens raised with human antibiotics

KFC to stop using chickens raised with human antibiotics | consumer psychology | Scoop.it

"KFC said it plans to stop serving chicken raised with antibiotics meant for humans ..."

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KFC Japan reveals New Year's box for 2017, seeks total domination over festive period

KFC Japan reveals New Year's box for 2017, seeks total domination over festive period | consumer psychology | Scoop.it

"After making "Kentucky Fried Christmas" a thing, KFC continues to bring out New Year's boxes to compete with traditional osechi cuisine ..."

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America's 'better burger' obsession is fading -- and a new kind of fast food is taking over

America's 'better burger' obsession is fading  --  and a new kind of fast food is taking over | consumer psychology | Scoop.it

"Better burger" chains from Smashburger to Five Guys have exploded in recent years, leading to industry heavyweights like McDonald's and Wendy's changing their strategies ..."

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KFC introduces 'Finger Lickin' Good' edible nail polish

KFC introduces 'Finger Lickin' Good' edible nail polish | consumer psychology | Scoop.it

"KFC has produced finger licking good edible nail polish for customers in Hong Kong ..."

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KFC sues three Chinese companies for allegedly starting rumors it uses eight-legged chickens

KFC sues three Chinese companies for allegedly starting rumors it uses eight-legged chickens | consumer psychology | Scoop.it

"Kentucky Fried Chicken wants customers to know that it hasn’t created mutant chickens with eight legs and six wings to fill its big ol’ buckets ..."

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Coca-Cola retains its secret allure for 127 years and counting

Coca-Cola retains its secret allure for 127 years and counting | consumer psychology | Scoop.it

"Coca-Cola keeps the recipe for its 127-year-old soda inside an imposing steel vault that's bathed in red security lights. Several cameras monitor the area to make sure the fizzy formula stays a secret..."

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