"Samuel Tait met with Tamara Howe, director of innovation and masterbrand, Kellogg Australia, to find out how the company uses innovation to ensure it will flourish and thrive throughout the century ahead ..."
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consumer psychology
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+12 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
From
adage
"When kellogg rolled out its portfolio-wide loyalty program a year ago, it had little historical insight. now the program touches more than 90% of its products..." 
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Scoop.it!
"Brands that turn hundred, especially consumer facing ones, have some commonality ..."
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