"Mobile - Younger demographics are favoring dark messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Four years since its launch, Kik is positioning itself as America’s version of WeChat, the messaging behemoth of China. It believes it has the right product (text messaging, the old-fashioned kind) and the right audience (almost half of U.S ..." Via Ronald Bannon MBA, C.Adm., FCMC 
Ronald Bannon MBA, C.Adm., FCMC's curator insight,
November 29, 2014 11:33 AM
Now, four years since its launch, Kik is positioning itselfas America’s version of WeChat, the messaging behemoth of China. It believes it has the right product (text messaging, the old-fashioned kind) and the right audience (almost half of U.S. youth) to become a proper mobile first platform. If it succeeds, it stands to become the portal for the mobile economy, much like WeChat did in China. It could make a windfall of cash off brand and app partnerships and lead the way for the next generation of social networking. |
