"Levi's launches “The Greatest Story Ever Worn” for the 501s 150th anniversary ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
nrf
"Episode 60 of Retail Gets Real: Brand President James Curleigh on the brand’s reinvention ..." 
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"While it’s always refreshing to see big companies trying to do their part to give back to their customers and support important social issues, sometimes these efforts hit the wrong note. To ..."
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"When it comes to jeans consumers want to buy, Levi's has led Wrangler and Lee when it comes to sales for the past two years. ..."
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"Over a year after Google showed off its "connected" jean jacket designed for bike commuters at last year's Google I/O developer conference, the company today ..."
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"And it all comes down to making a timeless product that the customer will hold on to for many, many years ..."
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