"Car buyers once balked at paying $40,000 for a Japanese vehicle. Now the country’s cars are at the forefront of consumer trends ..."
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consumer psychology
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+11 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"On this Valentine's Day, does love outrank dependability in car ownership? ..." 
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"For Lexus, choosing, creating, and applying color to its vehicles is a hugely complex process – carried out with typical customer-centric dedication ..."
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"From Honda to Adidas and Lexus, brands are helping consumers navigate through the new normal..."
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"Japanese auto brand Lexus has revealed its eagerly anticipated hoverboard, which uses magnets to carry its rider without touching the ground ..."
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