consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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M&Ms Super Bowl commercial: How ads have become weeks-long campaigns | CNN Business

M&Ms Super Bowl commercial: How ads have become weeks-long campaigns | CNN Business | consumer psychology | Scoop.it

"The much-hyped M&M's Super Bowl commercial that was supposed to clarify the status of the brand's "spokescandies," which were put on pause after they were criticized by right-wing pundits, finally aired on Sunday, and it was, well, confusing ..."

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Maya Rudolph will replace M&M characters in ads after backlash - The New York Times

Maya Rudolph will replace M&M characters in ads after backlash - The New York Times | consumer psychology | Scoop.it

"The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash ..."

barbara goldman's curator insight, January 26, 2023 10:05 AM

I won't change my shoes for anyone.  Is this really a thing?