How brands are making e-commerce feel like social media | consumer psychology | Scoop.it
From www.glossy.co - December 4, 2022 9:40 AM

"Social media is changing every day. But one thing that seems to be holding true is the power of video, particularly when it comes to influencing and selling products.  An emerging way brands are leveraging this is by integrating video, some TikTok-inspired and some directly from TikTok, onto their e-commerce sites ..."