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The Barbie merch explosion is 'heaven' for collectors of the iconic doll - The Washington Post

The Barbie merch explosion is 'heaven' for collectors of the iconic doll - The Washington Post | consumer psychology | Scoop.it
From www.washingtonpost.com - July 16, 2023 3:32 AM

"The “Barbie” movie starring Margot Robbie has fans of the Mattel doll snapping up branded pink merchandise, from Barbie-themed jackets to vintage dolls ..."

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Mattel is betting on nostalgia in the not-for-little-kids Barbie movie - The Washington Post

Mattel is betting on nostalgia in the not-for-little-kids Barbie movie - The Washington Post | consumer psychology | Scoop.it
From www.washingtonpost.com - April 23, 2023 1:31 AM

"The new live-action movie hitting theaters July 21 is highly anticipated ... among adults ..."

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Consumer insights to help children’s toy companies target parents

Consumer insights to help children’s toy companies target parents | consumer psychology | Scoop.it
From www.synthesio.com - November 3, 2019 1:03 AM

"Even major brands like Mattel, Hasbro and Lego can use consumer insights to better target parents. Find out how using our social listening tool ..."

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Mattel is working with young influencers and their families to inspire kids to be superheroes

Mattel is working with young influencers and their families to inspire kids to be superheroes | consumer psychology | Scoop.it
From www.adweek.com - April 15, 2017 12:46 PM

"Brands geared toward younger consumers, such as Mattel, Warner Bros. and DC Comics, are trying to create branded content that resonates with their audiences ..."

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Barbie is finally available in three new body types

Barbie is finally available in three new body types | consumer psychology | Scoop.it
From toyland.gizmodo.com - January 28, 2016 12:26 PM

"Fifty-seven years after first giving little girls an unrealistic representation of what a woman’s body should look like, Mattel is finally introducing three new versions of the iconic doll featuring tall, petite, and curvy body types ..."

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Can Mattel Make A Comeback In China?

Can Mattel Make A Comeback In China? | consumer psychology | Scoop.it
From www.forbes.com - November 19, 2013 1:10 AM

"After Mattel’s embarrassing closure of its flagship store, the House of Barbie, in Shanghai two years ago, the American toy maker seems to have learned a thing or two about the Chinese market..."

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Barbie Recreated To Reflect Average American, Looks Great (Duh)

Barbie Recreated To Reflect Average American, Looks Great (Duh) | consumer psychology | Scoop.it
From www.bust.com - July 3, 2013 2:31 AM

"You might remember artist Nickolay Lamm for his work removing doll's makeup to show that they looked just as lovely without that extra layer..."

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Hollywood icon Anna May Wong honored with her own Barbie

Hollywood icon Anna May Wong honored with her own Barbie | consumer psychology | Scoop.it
From mashable.com - May 7, 2023 2:24 AM

"Mattel has revealed a new Anna May Wong doll is joining its Barbie Inspiring Women series, just in time for AAPI Heritage Month ..."

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The end of 'vroom, vroom'? Mattel brings first carbon neutral electric vehicle toys to mass market | Greenbiz

The end of 'vroom, vroom'? Mattel brings first carbon neutral electric vehicle toys to mass market | Greenbiz | consumer psychology | Scoop.it
From www.greenbiz.com - April 13, 2022 4:51 AM

"The launch of Mega Bloks Green Town range aims to encourage sustainable behaviors in children from an early age ..."

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Barbie's boyfriend Ken gets a makeover: Man buns and new skin tones

Barbie's boyfriend Ken gets a makeover: Man buns and new skin tones | consumer psychology | Scoop.it
From rssfeeds.usatoday.com - June 23, 2017 1:45 AM

"Mattel is introducing 15 new looks for the male doll, giving him different skin tones, body shapes and hair styles ..."

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Mattel redeems itself with spot-on Game Developer Barbie

Mattel redeems itself with spot-on Game Developer Barbie | consumer psychology | Scoop.it
From www.siliconrepublic.com - June 23, 2016 8:34 AM

"World-famous toymaker rights past wrongs with kick-ass Game Developer Barbie, complete with tablet, laptop and credible coding ability ..."

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'Hell no Barbie': Social media campaign targets talking doll - NBCNews.com

'Hell no Barbie': Social media campaign targets talking doll - NBCNews.com | consumer psychology | Scoop.it
From www.nbcnews.com - November 9, 2015 11:47 PM

"Mattel's new talking Hello Barbie doll encountered a fresh wave of hostility on Monday with the launch of a "Hell no Barbie" social media campaign ..."

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The Toy Barbie Responds to the Wendy Davis Barbie Wars | TIME.com

The Toy Barbie Responds to the Wendy Davis Barbie Wars | TIME.com | consumer psychology | Scoop.it
From swampland.time.com - August 21, 2013 2:28 AM

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