consumer psychology

"If you go into a McDonald's anywhere in the world, you pretty much know what you're in store for, their new flagship store in Chicago is hoping to change that ..."

"McDonald’s is moving closer and closer to total self service. The fast-food chain announced it will be adding self-order kiosks to 1,000 every quarter ..."

"Once an exotic taste of foreign climes and symbol of rapid modernisation, the American fast-food giant is no longer flavour of the month ..."

"Small business loans backed by the federal government helped the Golden Arches and its rivals conquer the city ..."

"As McDonald’s continues its efforts to strengthen sales, the chain has found success in leveraging sports activations within its McD mobile application that offer promotions tied to local sports teams, resulting in 57 percent more active users in those markets ..."

"McDonald's today rolled out "Black & Positively Golden," its most significant campaign marketed to African-American consumers in 16 years, Ad Age reported ..."

"McDonald's announced it's launching a new line of espresso-based beverages, flavored with chocolate, caramel, and hazelnut. ..."

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"What are the ways you can make customers lives easier and better? If you start from there you will find yourself with tons of great ideas, and your business will go from disrupted to disruptor ..."