consumer psychology
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Real-life consumer psychology – with a touch of technology
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McDonald's CMO bullish on tiered value menu amid competition 

McDonald's CMO bullish on tiered value menu amid competition  | consumer psychology | Scoop.it

"McDonald's is using traditional marketing and quick social media pushes to launch its new $1 $2 $3 Dollar Menu ..."

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The rise and fall of McDonald’s Happy Meals

The rise and fall of McDonald’s Happy Meals | consumer psychology | Scoop.it

"Fast food's most recognizable kids meal has a long and winding story ..."

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