"People would not care if 77% of brands disappeared. However, more than three-quarters (76%) of consumers expect brands to contribute to their quality of life and well-being, according to a new report on meaningful brands from Havas ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Technology giants Google, Samsung, and Microsoft head the 2013 Meaningful Brand Index, compiled by Havas Media. The index measures twelve areas of consumer well-being, including health, happiness, and financial..." 
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