consumer psychology

"While the coffee chain explores a new tracking system and mobile app, two surveys show that not everyone is fully on board with the much-hyped distributed ledger technology ..."

"Microsoft’s acquisition of Minecraft would be an acknowledgment that gaming is central to many people’s lives, serving as an engaging mode of entertainment or merely a time killer ..."

"Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend ..."

"What virtual reality technology is actually doing to progress towards global communications transformation ..."

"Microsoft's upcoming Project xCloud streaming service is the latest in a long line of attempts to challenge traditional console and PC gaming ...."

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"Advances in artificial intelligence can help Google, Microsoft, and other tech giants grow their online advertising revenues ..."

"Pressure from competitors has compelled the company to make the upgrade free and to find new ways to profit from some of its big moneymakers ..."

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"Microsoft's COO Kevin Turner said they are in a great position to take Google's business. Microsoft had won back 1,252 of its business customers last year ..."

"A new report suggests that a Nokia-branded store in a Brazil mall may be getting a makeover and will reopen soon with Microsoft branding. However, it's not clear if this will be a full-featured Microsoft Store like the ones that are in North America ..."