consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Coffee pods and other famous inventions their creators later regretted

Coffee pods and other famous inventions their creators later regretted | consumer psychology | Scoop.it

"Coffee pods and other famous inventions their creators later regretted ..."

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For mom, Hallmark heads back to social experiment

For mom, Hallmark heads back to social experiment | consumer psychology | Scoop.it

"In a bid to help Americans connect with mom on a different level, Hallmark is reprising its Valentine's Day ad campaign, a social experiment involving hidden cameras and word play. Christopher Cole, creative director at Leo Burnett Chicago, which created the spots, says "it's not just about love, or just about appreciation ..."

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KFC wrote a romance novel for Mother's Day, and it's uncomfortably good

KFC wrote a romance novel for Mother's Day, and it's uncomfortably good | consumer psychology | Scoop.it

"Wieden + Kennedy creates the first Harland-quin tale, a 96-page story about passion, mysterious pasts and surprisingly little chicken ...."

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