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Real-life consumer psychology – with a touch of technology
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Netflix to open branded retail stores for some reason

Netflix to open branded retail stores for some reason | consumer psychology | Scoop.it

"Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game'..."

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Netflix warns password sharing crackdown is coming

Netflix warns password sharing crackdown is coming | consumer psychology | Scoop.it

"Netflix has been willing to turn a blind eye toward password sharing when it was growing subscribers, but losing customers can change behavior quickly ..."

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Behavioural segmentation: Three case studies

Behavioural segmentation: Three case studies | consumer psychology | Scoop.it

"Market segmentation is now a key aspect of any successful digital marketing strategy. And behavioural segmentation is one of the main players in the game ..."

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The 10 best audio logos and why they work

The 10 best audio logos and why they work | consumer psychology | Scoop.it

"These iconic audio logos that show us how sonic branding is done ..."

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Five logo redesigns that got it right

Five logo redesigns that got it right | consumer psychology | Scoop.it

"Logo redesign can be a tricky business when it comes to high-profile brands. We look at five companies that nailed it through smart, brave design work ..."

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Rakuten takes a big stride in Europe's VOD market | WARC

Rakuten takes a big stride in Europe's VOD market | WARC | consumer psychology | Scoop.it

"Rakuten, the Japanese e-commerce giant, is ramping up its challenge to Amazon and Netflix with plans to expand its video-on-demand service in Europe, at the same time as teaming up with four major TV manufacturers to embed a special Rakuten button on their remote controls ..."

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Twelve of the funniest brands on Twitter

Twelve of the funniest brands on Twitter | consumer psychology | Scoop.it

"Consumers want brands that have some personality on social media. Take some inspiration from some of the funniest brands on Twitter ..."

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The ten brands with the most buzz in 2016

The ten brands with the most buzz in 2016 | consumer psychology | Scoop.it

"Brand Management - Amazon and Netflix are the most buzzed about brands in 2016, according to recent research from YouGov BrandIndex ..."

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TV networks are afraid Netflix subscribers will forget who made the show they're watching

TV networks are afraid Netflix subscribers will forget who made the show they're watching | consumer psychology | Scoop.it

"Major TV networks have begun to play hardball with Netflix to force the streaming company to display their logos and branding more prominently ..."

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Netflix's password-sharing crackdown will start any day: Everything to know

Netflix's password-sharing crackdown will start any day: Everything to know | consumer psychology | Scoop.it

"Sometime between now and April Fools' Day, Netflix will begin rolling out fees if you share an account beyond a single household. (No joke.) ..."

dave jay's curator insight, February 1, 2023 7:30 PM


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Who can challenge Netflix in the Nordics? | YouGov Denmark

Who can challenge Netflix in the Nordics? | YouGov Denmark | consumer psychology | Scoop.it

"YouGov’s latest Global Media Report shows that video streaming services continue to captivate viewers in the Nordics and worldwide. They seem to be tightening their grip in the wake of the pandemic and are likely to register the most significant growth in consumption in the coming year ..."

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Netflix and the Internet of Fads - The New York Times

Netflix and the Internet of Fads - The New York Times | consumer psychology | Scoop.it

"Netflix and TikTok have supercharged fame ..."

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Consumers struggle with choice paralysis as more streaming services arrive

Consumers struggle with choice paralysis as more streaming services arrive | consumer psychology | Scoop.it

"How often have you found yourself struggling to decide what to watch on TV - even with hundreds of channels and numerous streaming services to pick from? If it exhausts you, you’re not alone. It’s called choice paralysis - and it’s a very real thing ..."

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Survey: Consumers are doubling -- or tripling -- down on streaming TV

Survey: Consumers are doubling -- or tripling -- down on streaming TV | consumer psychology | Scoop.it

"A new study shows streaming video isn't a zero-sum game. That's good news for upstarts as well as established competitors ..."

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How to stop your smart TV from tracking what you watch - The New York Times 

How to stop your smart TV from tracking what you watch - The New York Times  | consumer psychology | Scoop.it

"Millions of smart TVs in U.S. homes are tracking everything you watch for the sake of advertisers. If that doesn’t sit right with you, here’s how to turn it off ..."

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Netflix is ditching five-star ratings in favor of a thumbs-up

Netflix is ditching five-star ratings in favor of a thumbs-up | consumer psychology | Scoop.it

"After months of A/B testing ..."

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Why media titans would be wise not to overlook Netflix

Why media titans would be wise not to overlook Netflix | consumer psychology | Scoop.it

"Although Netflix’s strategy is not without a fair amount of risk, it just keeps working — and the company’s prospects are steadily brightening ..."

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Does binge-watching Netflix mean you're depressed?

Does binge-watching Netflix mean you're depressed? | consumer psychology | Scoop.it

"The way we consume television changed with the introduction of online streaming ..."

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