consumer psychology
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Real-life consumer psychology – with a touch of technology
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Nike and Adidas show cautious support for eco-friendly dye technology - The Guardian (blog)

Nike and Adidas show cautious support for eco-friendly dye technology - The Guardian (blog) | consumer psychology | Scoop.it

"New ways of reducing water pollution could transform the textile industry, but come with limitations and a price tag that puts in doubt the wider support of fashion brands ..."

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Nike makes a big push into the fast-growing women’s segment

Nike makes a big push into the fast-growing women’s segment | consumer psychology | Scoop.it

"Nike has declared its newest line of athletic gear for women the best collection it has ever developed, with hopes that the new line of sports bras, tights and other apparel can add $2 billion to annual sales by 2017 ..."

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