"Alibaba Group launched its first global advertising campaign in advance of the Olympic Winter Games Pyeongchang 2018 ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Michael Phelps had a better 2016 than you. He got married. He had his first child. He starred in the year's best ad—an elegiac masterpiece by Droga5 for Under Armour ..." 
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"Nothing says city of the future like a flying car at an Olympic opening ceremony ..."
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"This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way ..."
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"As all eyes turn to Brazil, the hosts of the 2016 Olympic Games, we bring you an alternative, cultural guide to the country ..."
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"The world's national anthems come together to form a song of international unity in Samsung's latest Olympics spot. From Leo Burnett Chicago and Leo Burnett Sydney, the new TV and digital spot does more than just promote the Samsung Galaxy S7 Edge ..."
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"Have you ever looked at a vending machine in Japan and had no idea what the strange, kanji-labelled drinks were? …"
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"Competitive video gaming - known as e-sports - should be included in the Olympic Games, the creator of World of Warcraft has told the BBC ..."
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"This year's Winter Olympics in Russia require a new approach. It starts with a V and ends with a K ..."
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"McDonald's has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International Olympic Committee's TOP partnership with immediate effect ..."
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"Christmas, the Olympics/Paralympics and OK Go.Those are three reliable buckets for great advertising, and they all show up in Unruly's new list of the most shared ads of 2016. The top spot on this year's list goes to a Christmas spot; No ..."
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"Brazil faces major political hurdles as its government attempts to resurrect an economy deep into recession ..."
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"With Rio 2016 Olympic Games soon to be upon us, we look at 10 disciplines under the spotlight – how has technology changed the Games? ..."
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"Five Brazilian fashion insiders tell Vogue.com about the best stores, beaches, and restaurants in Rio de Janeiro ahead of the Olympic Games ..."
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"Olympics marketing campaigns got an early start -- but mostly among non-sponsors, according to marketing intelligence company Origami Logic, which has been analyzing Olympics brand marketing campaigns for both sponsors and non-sponsors ..."
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"Hundreds of thousands of people attend the Olympics, and millions more watch them. So there's a lot riding on the way a city presents them, from advertising to stadiums ..."
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"McDonald's, which will mark its 10th consecutive year as the Olympics' official restaurant at the Winter Olympics, has launched a social campaign, dubbed #CheersToSochi, encouraging fans worldwide to send personalized greetings to their favorite athletes and teams ..."
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