consumer psychology
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Real-life consumer psychology – with a touch of technology
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P&G moves to trademark social media slang | WARC

P&G moves to trademark social media slang | WARC | consumer psychology | Scoop.it

"FMCG giant Procter & Gamble (P&G) has applied to the US Patent and Trademark Office to trademark certain social media slang in an effort to target millennials, according to news reports ..."

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The one decision P&G made that transformed their industry forever 

The one decision P&G made that transformed their industry forever  | consumer psychology | Scoop.it

"In the wake of Tide’s entry to the market, P&G would “no longer be a soap company” but “would become an industrial corporation with its future"..."

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