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Peloton and TikTok join forces to create fitness content | CNN Business

Peloton and TikTok join forces to create fitness content | CNN Business | consumer psychology | Scoop.it
From www.cnn.com - January 5, 1:46 AM

"Peloton is partnering with TikTok to create short form workout classes and other content as the struggling digital fitness company attempts to rebrand ..."

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Influencer fatigue: Paid influencers are out and brand communities are in

Influencer fatigue: Paid influencers are out and brand communities are in | consumer psychology | Scoop.it
From www.forbes.com - November 23, 2019 11:36 PM

"Consumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands and products they actually love ..."

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The most controversial TV adverts of all time

The most controversial TV adverts of all time | consumer psychology | Scoop.it
From www.creativebloq.com - December 3, 2023 1:23 AM

"From Pepsi to Peloton, these ads got people talking ..."

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