Pepsi selling “Pepsi Perfect” collectible soda on the date Marty McFly visited 2015 in ‘Back To The Future: Part II’ | consumer psychology | Scoop.it
From consumerist.com - October 6, 2015 11:31 AM

"As it turns out, having your product featured in a major motion picture doesn’t only pay off when the movie first heads to theaters, but it can reap promotional gold for years to come, if you play it right ..."