consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Pinterest weight loss ban shows brands are beginning to listen to consumers

Pinterest weight loss ban shows brands are beginning to listen to consumers | consumer psychology | Scoop.it

"Pinterest becomes the first major social media network to ban weight loss ads ..."

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Pinterest is turning more of its window shoppers into buyers with newest features –

Pinterest is turning more of its window shoppers into buyers with newest features – | consumer psychology | Scoop.it

"Like many other leading social media companies, Pinterest is making it easier to purchase the products on its platform ..."

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How Walgreens plans to use Pinterest to drive holiday sales

How Walgreens plans to use Pinterest to drive holiday sales | consumer psychology | Scoop.it

"Walgreens is running its first video ad campaign on Pinterest, which will focus on "small gifting" ..."

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Pinterest’s looking to take product discovery to next level with new search functionality

Pinterest’s looking to take product discovery to next level with new search functionality | consumer psychology | Scoop.it

"Pinterest is experimenting with a new way to help Pinners discover relevant products on the platform ..."

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Pinterest: The social platform your restaurant should be on

Pinterest: The social platform your restaurant should be on | consumer psychology | Scoop.it

"In our current social-media drenched society, coming up with a strategy that works best for your product or brand is all about getting the most possible visibility out of each channel ..."

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Twenty-one time-saving Pinterest tools

Twenty-one time-saving Pinterest tools | consumer psychology | Scoop.it

"If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools ..."

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Pinterest makes a push into ecommerce with “Buy” button

Pinterest makes a push into ecommerce with “Buy” button | consumer psychology | Scoop.it

"Utilizing the massive quantity of visual content generated by 70 million users, Pinterest is working on launching a purchasing function that would allows users to buy items that have been pinned on the site ..."

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Pinterest search gets smarter, delivers results based on gender by @mattsouthern

Pinterest search gets smarter, delivers results based on gender by @mattsouthern | consumer psychology | Scoop.it

"There’s nothing worse than searching for a new pair of kicks on Pinterest, and having to sift through pins of high heels when you really want a glimpse of the latest Jordan’s — am I right guys? ..."

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Why Nordstrom’s digital strategy works (and yours probably doesn’t)

Why Nordstrom’s digital strategy works (and yours probably doesn’t) | consumer psychology | Scoop.it

"The importance of integration ..."

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Are Pinterest ads worth the price?

Are Pinterest ads worth the price? | consumer psychology | Scoop.it

"A new study argues the social network's first ads may be worth their hefty price tag ..."

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Leona Ungerer's insight:

Consumer demographics and habits - a powerful combination.

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Pinterest could be forced to 'change its name' - Telegraph

Pinterest could be forced to 'change its name' - Telegraph | consumer psychology | Scoop.it

"Judges ruled that the social network cannot use the Pinterest trademark in Europe after a claim by a rival startup ..."

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Using Pinterest for Market Research

Using Pinterest for Market Research | consumer psychology | Scoop.it

"Pinterest not only works as a marketing tool it’s also great for doing market research. Here is how to make the most of this fast growing social media platform..."

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"e learning"

"e learning" | consumer psychology | Scoop.it

"Social media is a great place for businesses of any size to market..."

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Conscious consumers flocking to Pinterest for sustainable lifestyle ideas 

Conscious consumers flocking to Pinterest for sustainable lifestyle ideas  | consumer psychology | Scoop.it

"Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265% ..."

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Pinterest wants to show advertisers it can run with the big dogs 

Pinterest wants to show advertisers it can run with the big dogs  | consumer psychology | Scoop.it

"The site, which made a splash at Cannes, has 175 million active users and is eager to make its case that its connection to users offers unique potential ..."

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Pinterest isn't the social platform you think it is

Pinterest isn't the social platform you think it is | consumer psychology | Scoop.it

"Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious ..."

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How to use Pinterest for business: The definitive guide

How to use Pinterest for business: The definitive guide | consumer psychology | Scoop.it

"Pinterest may be one of the best ways to showcase your business’ products and services. Get the most out of Pinterest to drive traffic and tell your story ..."

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[Infographic] Top 15 most important Pinterest marketing tips

[Infographic] Top 15 most important Pinterest marketing tips | consumer psychology | Scoop.it

"Social media marketing is a necessary part of your overall marketing and branding campaign. We all know that posts with relevant images get more social med ..."

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Are mobile app-install ads the end-all to social marketing?

Are mobile app-install ads the end-all to social marketing? | consumer psychology | Scoop.it

"Mobile app-install ads have been fundamental to Facebook and Twitter's rise as mobile advertising players over the past two years, and now Pinterest wants in on the action ..."

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Ten brands that prove Pinterest can reach men by @albertcostill

Ten brands that prove Pinterest can reach men by @albertcostill | consumer psychology | Scoop.it

"If you haven’t been keeping up with Pinterest lately, you may have missed a couple of major developments. For starters, Pinterest is accelerating its advertising efforts by using Promoted Pins ..."

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As Pinterest pitches ads, brands flock to ‘Pinfluencers’

As Pinterest pitches ads, brands flock to ‘Pinfluencers’ | consumer psychology | Scoop.it

"In the past few months, advertisers ranging from Tommy Hilfiger to VH1 to Benjamin Moore started spending marketing dollars to promote their brands on Pinterest ..."

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Pinterest to begin rollout of promoted pins by @mattsouthern

Pinterest to begin rollout of promoted pins by @mattsouthern | consumer psychology | Scoop.it

"Today, Pinterest announced they have officially begun a small rollout of the ad units they will be using to monetize their steadily growing social network ..."

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Pinterest's evolution into shopping catalog - Digiday

Pinterest's evolution into shopping catalog - Digiday | consumer psychology | Scoop.it

"Pinterest has added price-sorting feature to its "Gifts" category, making it that much easier to shop from the platform ..."

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Retailers that rocked Pinterest, Instagram, Vine and Snapchat in 2013 | Shop.org Blog

Retailers that rocked Pinterest, Instagram, Vine and Snapchat in 2013 | Shop.org Blog | consumer psychology | Scoop.it

"From Vine to Instagram video and Snapchat, 2013 brought some new – or elevated – contenders in the world of micro-messaging and social engagement..."

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Jimmy Choo merges Web site renovation with Pinterest trend - Mobile Commerce Daily - Web site development

Jimmy Choo merges Web site renovation with Pinterest trend - Mobile Commerce Daily - Web site development | consumer psychology | Scoop.it

"Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce..."

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