Polaroid Eyewear enlists Instagram influencers to mark 80th year as it looks to balance heritage with distinction | consumer psychology | Scoop.it
From www.thedrum.com - May 31, 2017 1:21 PM

"Polaroid Eyewear may not be as embedded in culture as its former parent company, but the brand is looking to appeal to a fresh generation of consumers with investment in 250-strong cross-country influencer campaign ..."