Ivy Park and Popeyes: Rival collections put the spotlight on the branding power of color — | consumer psychology | Scoop.it
From www.thefashionlaw.com - February 12, 2020 1:58 AM

"By way of an expansive collection of limited-edition and gender-neutral jumpsuits, track jackets, tunics, sports bra, biker shorts, and sneakers, among other things, Beyoncé made her highly-anticipated debut with Adidas in January. The new collection marks the first time that the Grammy winner has ..."