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Real-life consumer psychology – with a touch of technology
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Brands post tributes to Prince, but struggle to make them heartfelt and not promotional

Brands post tributes to Prince, but struggle to make them heartfelt and not promotional | consumer psychology | Scoop.it

"It's a tragic day, as one of the most gifted musicians of the modern era has passed. Despite his moniker, Prince, who died Thursday at 57, was a king among men and will live on only through memory and the hours of powerful and provocative music he left behind ..."

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Prince: A guide to his complex web of label, Internet and distribution deals - Billboard

Prince: A guide to his complex web of label, Internet and distribution deals - Billboard | consumer psychology | Scoop.it

"Since Prince left Warner Bros. Records in 1996 -- after an 18-year run that yielded some of his bestselling records, including "Purple Rain" -- his ongoing quest to own and control his music as much as possible, and deliver it to his fans outside the traditional label system, led to a dizzying string of distribution deals ..."

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