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Scoop.it!
From
digiday
"Puma’s reason for leaning so thoroughly into its vision for Web3 is simple: it doesn’t want to miss the boat — yet again — on the next big shake-up to the retail world, and it sees the coming of Web3 commerce as a potentially seismic shift ..." 
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"The German town of Herzogenaurach, long divided over sneakers, finally agrees to a truce ..."
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"Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?..."
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"Agency INPHANTRY launched an augmented reality (AR) app for sportswear brand Puma that pairs with the new limited-edition LQD Cell Origin Air sneaker ..."
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"Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on racing tracks and pushes runners to hit any pace, and eclipse it ..."
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"Almost 95 percent of textiles can be reused or re-purposed. I:Collect wants to kickstart the process, and it may be in a store near you ..."
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