consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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PwC study reveals why consumers use wearables

PwC study reveals why consumers use wearables | consumer psychology | Scoop.it

"A new PwC analysis has found that almost half (49%) the people in the United States own a wearable device ..."

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A US perspective

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Black Friday is changing traditional Christmas purchasing patterns

Black Friday is changing traditional Christmas purchasing patterns | consumer psychology | Scoop.it

As the phenomenon that is Black Friday fast approaches, a PwC survey indicates that average spend is set to double this year. This follows on from 2015 where online sales grew by 35% year on year, breaking through the £1bn barrier for the first time ..."

Leslyann Pinder's curator insight, December 5, 2016 7:06 AM
This source is credible because they are many article focus on black Friday shopping and spending. It's very important to the socioeconomic world and the article have underlying facts based on black Friday shopping that you can find on various websites.