Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries | consumer psychology | Scoop.it
From www.adweek.com - July 11, 2013 2:30 AM

"Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the success of the brand's similarly modeled domestic run last summer with Jay-Z..."