"For the Rio Olympics, Adweek and Sprinklr have teamed up to keep track of how brands are performing across major social media channels. Following the results on platforms during the first week of the games from Aug ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The athletes gathering next month in Rio may be dazzling spectacles of human achievement, but getting there took a lot of ugliness. A new Olympic ad from Gillette tackles a familiar angle on sports-themed marketing—the grueling road to greatness ..." 
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"Sports brand Nike has revealed the running shoe that Jamaican athlete Shelly-Ann Fraser-Pryce will wear while competing at the Rio 2016 Olympics ..."
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"We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared, avenging his ancestors, as the Grim Reaper) ..."
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"Pizza Hut knows that many Americans will be glued to various screens this summer, watching their team compete in the Rio Olympics. All that cheering and patriotism can be hungry work, so Pizza Hut …"
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"Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure perfect pitches ..."
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