consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The World Cup finds a country and sport in flux | WARC

The World Cup finds a country and sport in flux | WARC | consumer psychology | Scoop.it

"Western brands need to update stereotyped views of Russia and some core assumptions about football, its viewers, and what the sport means ahead of the 2018 FIFA World Cup ..."

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Curated advertising is coming to highway billboards

Curated advertising is coming to highway billboards | consumer psychology | Scoop.it

"The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer ..."

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People keep falling for phishing scams. It’s not entirely their fault.

People keep falling for phishing scams. It’s not entirely their fault. | consumer psychology | Scoop.it

"Perhaps the most surprising thing about this week’s reports of Russian hackers infiltrating an unclassified White House computer system is that for all their efforts the hackers appear to have been unable to retrieve anything more interesting than ..."

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Russian companies ‘de-dollarize’ and switch to yuan, other Asian currencies

Russian companies ‘de-dollarize’ and switch to yuan, other Asian currencies | consumer psychology | Scoop.it

"Russia will start settling more contracts in Asian currencies, especially the yuan, in order to lessen its dependence on the dollar market, and because of Western-led sanctions that could freeze funds at any moment ..."

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The Olympics' Social Media Secret Weapon

The Olympics' Social Media Secret Weapon | consumer psychology | Scoop.it

"This year's Winter Olympics in Russia require a new approach. It starts with a V and ends with a K ..."

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Burger King Russia Positions Whopper As Substitute For Opium And/Or McDonald’s

Burger King Russia Positions Whopper As Substitute For Opium And/Or McDonald’s | consumer psychology | Scoop.it

"People are often quipping that fast food has a drug-like quality that keeps customers coming back for more, but the folks at Burger King’s Russian operation are making the connection quite literal, while at the same time apparently poking fun at McDonald's..."

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A Magnit For Investors

A Magnit For Investors | consumer psychology | Scoop.it

"...The company's success is largely an expression of the obsessive attention to detail of its 45-year-old founder and chief executive, Sergei Galitsky. He has made his $8-billion personal fortune by catering to the needs of price-sensitive shoppers in the country's regions..."

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Chinese brands pile in to sponsor World Cup | WARC

Chinese brands pile in to sponsor World Cup | WARC | consumer psychology | Scoop.it

"China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors ..."

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Russia’s top 10 websites include Facebook, Google, Instagram, and YouTube

Russia’s top 10 websites include Facebook, Google, Instagram, and YouTube | consumer psychology | Scoop.it

"As we all know, a new craze can have an impact on users’ online activity but for the most part our modern day Internet users spend a good portion of their time accessing their email, using search engines, and browsing social media ..."

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Russian consumers reflect the pinch of economic sanctions

Russian consumers reflect the pinch of economic sanctions | consumer psychology | Scoop.it

"After years of insatiability, consumers are curbing their spending, leaving shopping centers and other retail space with high vacancies ..."

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Auto brands face Russian slowdown: News from warc.com

Auto brands face Russian slowdown: News from warc.com | consumer psychology | Scoop.it

"The Russian vehicle market is forecast to contract sharply this year and while it will recover in future, its long-term growth will be well below previous predictions, according to a new report ..."

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Interview: Practical insights into Russian online consumer behavior

Interview: Practical insights into Russian online consumer behavior | consumer psychology | Scoop.it

"This article is my second interview with Leighton Peter Prabhu from Interstice Consulting LLP, where we discuss Russian online consumer behavior..."

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To Russia with love: Apple opens its first online retail store in the country

To Russia with love: Apple opens its first online retail store in the country | consumer psychology | Scoop.it

"Apple’s first direct retail outlet in Russia opens selling Macs, iPads, iPods and iPhones..."

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