consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Generative AI is coming to your home appliances

Generative AI is coming to your home appliances | consumer psychology | Scoop.it

"Generative AI is transforming home appliances into smarter, more personalized helpers. GE's app offers AI-generated recipes, while Samsung's tech learns from user habits ..."

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Could Europe have a dominant smartphone again — and is it even needed?

Could Europe have a dominant smartphone again — and is it even needed? | consumer psychology | Scoop.it

"Europe smartphones have fallen a long way since the days of Nokia's dominance, but could they rise again? We find out ..."

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Samsung mocks Apple in its new smartphone announcement, but it backfires: Videos

Samsung mocks Apple in its new smartphone announcement, but it backfires: Videos | consumer psychology | Scoop.it

"To promote the new Galaxy S21 Ultra, Samsung once again turned to a trustworthy old tactic: poking fun at Apple. But the marketing has elicited ruthless criticism..."

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Samsung and Huawei crush Apple's smartphone global market share

Samsung and Huawei crush Apple's smartphone global market share | consumer psychology | Scoop.it

"It wasn't long ago that it looked like Apple would overtake Samsung to grab the biggest chunk of the global smartphone market. But now the company has been pushed into third place by Huawei ..."

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Return of 'Ostrich' gives Samsung three-spot domination on viral video chart

Return of 'Ostrich' gives Samsung three-spot domination on viral video chart | consumer psychology | Scoop.it

"Samsung holds down three spots on this week's chart as "Ostrich" flies back into the mix ..."

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Digital signage: A new way to interact with the world around us

Digital signage: A new way to interact with the world around us | consumer psychology | Scoop.it
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Ad of the Day: Samsung combines the world's anthems into one beautiful song for Rio 2016

Ad of the Day: Samsung combines the world's anthems into one beautiful song for Rio 2016 | consumer psychology | Scoop.it

"The world's national anthems come together to form a song of international unity in Samsung's latest Olympics spot. From Leo Burnett Chicago and Leo Burnett Sydney, the new TV and digital spot does more than just promote the Samsung Galaxy S7 Edge ..."

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Here are the 10 brands with the most-shared videos of 2015

Here are the 10 brands with the most-shared videos of 2015 | consumer psychology | Scoop.it

"Android, Red Bull and Samsung topped the list of brands with the buzziest social videos this year, according to Unruly Media, which analyzed 5,000 brand videos over the past year ...."

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America's most reputable technology companies - Forbes

America's most reputable technology companies - Forbes | consumer psychology | Scoop.it

"When pop icon Taylor Swift objected to Apple’s decision not to pay her royalties during the first three months of the tech giant’s new music streaming service (it reversed that decision within a day), it was the latest example of Apple attracting ..."

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Samsung takes Apple obsession to next level with new Galaxy ad

Samsung takes Apple obsession to next level with new Galaxy ad | consumer psychology | Scoop.it
Samsung has been known to borrow Apple's ideas from time to time, an effective -- if not entirely inspired -- strategy considering massive iPhone, iPad and now Watch demand.
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Consumers to beacons: We're just not that into you. - PYMNTS.com

Consumers to beacons: We're just not that into you. - PYMNTS.com | consumer psychology | Scoop.it

"There’s always something to fuel the competition between Samsung and Apple. This time it’s not a debate over devices as much as it is what that device can ..."

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Samsung preaches the importance of handwriting in latest Galaxy Note 4 teaser [VIDEO]

Samsung preaches the importance of handwriting in latest Galaxy Note 4 teaser [VIDEO] | consumer psychology | Scoop.it

"Samsung’s been known to make noise about upcoming flagships, and they’re starting to let the Samsung Galaxy Note 4 teasers fly. The latest one emphasizes the importance of handwriting in society ..."

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Ad of the Day: Classic film characters marvel over Samsung's curved TV

Ad of the Day: Classic film characters marvel over Samsung's curved TV | consumer psychology | Scoop.it

"It's one of the oldest, hoariest tricks in the book: using snippets of dialogue from films and TV shows out of context, so the characters appear to be surprised or impressed by something you're promoting—that cable movie marathon this weekend, or ..."

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A fully recycled phone is a lot harder than it sounds, even for Samsung and Apple

A fully recycled phone is a lot harder than it sounds, even for Samsung and Apple | consumer psychology | Scoop.it

"Our phones have more recycled materials than ever, but the industry is still far from making phones entirely from repurposed parts ..."

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iPhone 14 Pro, Galaxy Z Fold show how Apple, Samsung are rethinking phones

iPhone 14 Pro, Galaxy Z Fold show how Apple, Samsung are rethinking phones | consumer psychology | Scoop.it

"Apple's Dynamic Island and Samsung's foldables underline how these companies are trying to change the way we interact with our devices ...."

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Foldable phones are here. Do we really want them? - The New York Times

Foldable phones are here. Do we really want them? - The New York Times | consumer psychology | Scoop.it

"The jury is out on whether bendable screens are a lasting trend or a passing fad ..."

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Samsung brilliantly mocks Apple in their latest video series 

Samsung brilliantly mocks Apple in their latest video series  | consumer psychology | Scoop.it

"If there's a company that knows how to hilariously mock its rivals without going too far, it's definitely Samsung. They've recently launched a video series ..."

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Samsung aims to be a local brand in India| warc.com

Samsung aims to be a local brand in India| warc.com | consumer psychology | Scoop.it

"Samsung, one of India's most popular electronic brands, is making its marketing more ..."

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Phone makers could cut off drivers. So why don’t they?

Phone makers could cut off drivers. So why don’t they? | consumer psychology | Scoop.it

"Apple and digital giants have developed potentially lifesaving technology to block texting while driving, but it’s still not being deployed ..."

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The ten most watched ads on YouTube in March

The ten most watched ads on YouTube in March | consumer psychology | Scoop.it

"Four celebs made a strong showing in Google and Adweek's YouTube Ads Leaderboard this month—rapper (and sudden brand-advertising star) Lil Wayne; revered athletes Michael Phelps and Cristiano Ronaldo; and expert cookie eater Cookie Monster. But in ..."

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Samsung, Oppo face consumer rights lawsuit in China over pre-installed apps - International Business Times

Samsung, Oppo face consumer rights lawsuit in China over pre-installed apps - International Business Times | consumer psychology | Scoop.it

"A Chinese consumer rights group filed the lawsuit Thursday, seeking to force Samsung and Oppo to allow consumers to remove pre-installed apps from their devices ..."

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The phablet phenomenon catches on in India | MIT Technology Review

The phablet phenomenon catches on in India | MIT Technology Review | consumer psychology | Scoop.it

"In India, bigger is better when it comes to mobile phones, but Apple is lagging behind competitors like Samsung and Xiaomi ..."

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✌ The rise of a new smartphone giant: China’s Xiaomi

✌ The rise of a new smartphone giant: China’s Xiaomi | consumer psychology | Scoop.it

"Founded in 2010 to sell cheap phones online, the company has become the No. 3 producer worldwide behind Apple and Samsung and is looking toward Brazil and India ..."

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Samsung adds two more ads to their TV campaign as they delay UK launch

Samsung adds two more ads to their TV campaign as they delay UK launch | consumer psychology | Scoop.it

"With the Samsung Galaxy Note 4 worldwide launch scheduled to go down late next week, Samsung is loading up on more ads to make sure everyone knows about its arrival (you know, if the “our phone was big first” barrage against Apple wasn’t already ..."

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Coolest brands in SA - BMW, Coca-Cola, Nike, Samsung, Apple - Bizcommunity.com

Coolest brands in SA - BMW, Coca-Cola, Nike, Samsung, Apple - Bizcommunity.com | consumer psychology | Scoop.it

"...Lifestyle & Consumer Behaviour - this component revealed key trends and consumer behaviour patterns amongst young South Africans (Questions included: What do you think of..."

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