"Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Apple have been destined to be the worlds most valuable brand for quite some years now, jumping from 8th in 2011 to 2nd in 2012, it was always going to happen. A well deserved place in my opinion as they have had such dominance in the market over the years and is "very much the poster child of the marketing community” now days.
I can definitely believe that Apple passed Coca-Cola as the most valuable brand in 2013 because the company has been raising in fame ever since the original iPods hit the market. Then, iPhones became extremely popular and by this year, 2015, almost everyone has one: from high school students to businessmen. -RT