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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Schweppes refreshes brand identity via Bulletproof

Schweppes refreshes brand identity via Bulletproof | consumer psychology | Scoop.it

"Brand design agency Bulletproof has partnered with iconic beverage brand Schweppes to refresh its brand for the first time in over a decade.Schweppes briefed the agency to re-establish the brand’s presence on shelves and within consumer consciousness, so it constructed an evolved brand narrative ..."

Tim Franco's curator insight, January 12, 12:01 AM
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Schweppes introduces new branding as it launches 'biggest campaign in 20 years'

Schweppes introduces new branding as it launches 'biggest campaign in 20 years' | consumer psychology | Scoop.it

"Schweppes has introduced a new brand identity that focuses on the heritage of the tonic water brand, which will be backed by it ..."

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