consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How Microsoft is redesigning Skype beyond the Snapchat generation

How Microsoft is redesigning Skype beyond the Snapchat generation | consumer psychology | Scoop.it

"Skype is about to get a whole new look and purpose. In this new era of social media, Skype has long felt like a bit of a vestige of the past – useful when you want to have a reliable video call, but probably not your main choice when it comes to your everyday conversations. But …"

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How ASOS, Sky and Schuh use live chat to personalise online shopping

How ASOS, Sky and Schuh use live chat to personalise online shopping | consumer psychology | Scoop.it

"Live chat is still a relatively new customer service channel, though it’s proving to be an increasingly popular method of communicating with brands..."

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The story behind one of the most beautiful real moments in advertising

The story behind one of the most beautiful real moments in advertising | consumer psychology | Scoop.it

"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and adored at this year's Cannes Lions ..."

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