"The Coca-Cola logo now reads in ‘Aurebesh’, the language of ‘Star Wars’ ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"LittleBits, a startup that makes toys that combine elements of Lego-like building and electronics and coding, is trying to turn its new product into the must-have toy for the holiday shopping season: the Droid Inventor Kit ..." 
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"May the Force be with you vs. Live Long and Prosper, lightsabers vs. phasers, warp drive vs. hyperdrive. The fan debate over which story, technology, space ships and characters are superior started a long time ago ..."
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"Just why is this franchise so popular? We've got some theories ..."
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"You played with the officially licensed action figures, collected the T-shirts and loved the key chains. But have you flown on one of All Nippon Airways’ “Star Wars” commercial jets? ..."
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From
fortune
'This fall, Disney Interactive will launch Disney Infinity 3.0: Star Wars, a toys-to-life game that blends physical toys with virtual characters and environments ...'
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"To hordes of fans who grew up with the original Star Wars trilogy, owning the action figures was a fantastically hands-on way to connect with the big screen blockbusters ..."
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"Since the release of Star Wars 40 years ago, film merchandise has been big business. Now, sales seem to be sliding. What does this mean for the franchises that rely on toys for much of their profits ..."?
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"Star Wars was a swashbuckling space fantasy that inspired some of the technology we see today, four decades after the film's release ..."
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"WARNING! There are spoilers in this story.
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"You already know whether or not you're going to see The Force Awakens tonight. Ticket sales opened two months ago, and if you live anywhere even remotely populated, the opening show probably sold ..."
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"Disney's 'Force Friday' is a huge promotion for a 'Star Wars' movie 3 months away ..."
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"George Lucas isn’t rich beyond a Hutt’s dreams because he was a great director or writer. His vast fortune is a result of his shrewd decision to hold onto the merchandising rights to his space opera many years ago ..."
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