"Everyone seems to have a preference. Now even Starbucks is entering the fray ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Starbucks CEO Howard Schultz said the new olive-oil coffee could disrupt the market ..." 
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"Starbucks is opening a pick-up cafe in midtown Manhattan with Amazon that uses the retail giant's cashierless technology ..."
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"The food world has been waiting for McDonald’s to wade into the plant-based burger competition ..."
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"As Starbucks is faced with more competition than ever, from McDonald’s McCafe on the low end to Blue Bottle Coffee on the upscale end, the company is looking to keep its coffee cachet and keep its customers frequenting its nearly 30,000 regular locations globally ..."
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"The company conducts over 90 million transactions a week at more than 25,000 stores worldwide — and has managed to tap into its data to make insightful decisions ..."
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"McDonald's announced it's launching a new line of espresso-based beverages, flavored with chocolate, caramel, and hazelnut. ..."
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"A judge in Indiana’s Marion County Superior Court granted a preliminary injunction to halt Starbucks from closing and conducting any going-out-of-business sales in its Teavana stores in 77 retail locations owned by Simon ..."
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"Starbucks' "Upstanders" digital video series highlights positive stories rather than productsï, although any new shine for the Starbucks brand halo is welcome ..."
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"Honey, I’m about to run to the town square—you need anything? ..."
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"Starbucks was once the chain that convinced Americans to spend $4 on a cup of coffee. Now, it's the home of the Unicorn Frappuccino. Here's what's next ..."
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"Starbucks, the world's largest coffeehouse chain, has just released a new range of eco-friendly cups made from 100% recycled materials ..."
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"Augmented reality is becoming a key technoltogy for brands to utilise as the digital world plays a greater role in marketing to consumers ..."
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"Starbucks moving away from dairy could lead to better sustainability, pricier coffees and greater access to milk alternatives, one analyst says ..."
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"The key to a successful company is understanding the concept of personal needs: your own and those of your customers ..."
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"While the coffee chain explores a new tracking system and mobile app, two surveys show that not everyone is fully on board with the much-hyped distributed ledger technology ..."
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"Good news in the cryptosphere is surfacing. In addition to the news concerning the G20, and no further crypto regulations being made, Binance recently announced that they will move to Malta in the near future, it looks like ..."
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"The brands that win the battle for consumer attention—and ultimately loyalty—are those that offer their customers an outstanding customer experience. What was considered innovative last year, is the minimum consumers expect the next—as the biggest brands out-do each other and set new norms ..."
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"A 30,000 square-foot shop in Shanghai is the first "Starbucks Reserve Roastery" -- an experience center -- outside the brand's hometown of Seattle ...."
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"How do you measure brand loyalty these days? Is it through rewards? Mobile users? Traffic? For restaurant brands, the reality is that question has never been more convoluted. Many companies have simply cut bait and decided brand loyalty is dead. But studies have shown the opposite to be true, even among the much-maligned millennial generation ..."
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"Tourists feel a deep connection to certain brands, and flock to flagship stores for companies like Apple and Starbucks as a result ..."
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"People around the country are falling in love with the exciting new release ..."
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