consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Consumers struggle with choice paralysis as more streaming services arrive

Consumers struggle with choice paralysis as more streaming services arrive | consumer psychology | Scoop.it

"How often have you found yourself struggling to decide what to watch on TV - even with hundreds of channels and numerous streaming services to pick from? If it exhausts you, you’re not alone. It’s called choice paralysis - and it’s a very real thing ..."

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Millennials care more about TV (and its ads) than YouTube 

Millennials care more about TV (and its ads) than YouTube  | consumer psychology | Scoop.it

"Despite falling ratings, a VAB report says television is still the best way to reach the demo ..."

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Nearly 90% of millennials can't stop looking at their phones when watching TV

Nearly 90% of millennials can't stop looking at their phones when watching TV | consumer psychology | Scoop.it

"When you watch TV, is your phone always within reach? More importantly, are you just listening to the TV while you fiddle around on your phone, tablet, laptop, smartwatch, web-connected crockpot? ..."

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Super Bowl adds value for TV advertisers

Super Bowl adds value for TV advertisers | consumer psychology | Scoop.it

" Brands advertising during the Super Bowl, the NFL's championship game, have a 'golden window' in which to maximise the impact of their TV spots and related social-media buzz, a study has found ..."

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TV brands aren't always what they seem

TV brands aren't always what they seem | consumer psychology | Scoop.it

"Many shoppers find comfort in familiar TV brands, but those names are often licensed. Consumer Reports reveals the companies behind today's most common brands ..."

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The eighteen most influential fake companies of all time

The eighteen most influential fake companies of all time | consumer psychology | Scoop.it

"These fictional firms have had a real impact on the way we think about business ..."

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TV, TiVo, OTT: How television-watching has evolved - Mashable

TV, TiVo, OTT: How television-watching has evolved - Mashable | consumer psychology | Scoop.it

"A timeline of the technology behind how we watch television ..."

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Brands underestimate TV ad effects: News from warc.com

Brands underestimate TV ad effects: News from warc.com | consumer psychology | Scoop.it

"Many brands may be guilty of underestimating the long-term impact of their television advertising, according to a study from CBS, Kellogg's and Nielsen Catalina Solutions ..."

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