Is TikTok changing your taste in music? Inside the rise of #MusicAd influencers | consumer psychology | Scoop.it
From www.independent.co.uk - April 19, 2023 7:22 AM

"From ‘Heat Waves’ by Glass Animals to Lola Young’s ‘Don’t Hate Me’, songs and soundbites routinely go viral on TikTok. Some more organically than others. Lydia Spencer-Elliott explores the booming business of #MusicAd influencers paid to make songs go viral ..."