consumer psychology
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Real-life consumer psychology – with a touch of technology
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How Tommy Hilfiger grew sales through immediacy | WARC

How Tommy Hilfiger grew sales through immediacy | WARC | consumer psychology | Scoop.it

"American designer brand Tommy Hilfiger made headlines for its instantly shoppable collections beginning last year; the impressive results suggest it has tapped into a public desire for immediacy ...".

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Hashtag fashion on the rise

Hashtag fashion on the rise | consumer psychology | Scoop.it

"When social media meets style, who wins? Lessons from Alexander Wang, Tommy Hilfiger and Victoria Beckham ..."

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“See Now, Buy Now” helps lead the Tommy Hilfiger Group through brand invigoration - STORES: NRF's Magazine

“See Now, Buy Now” helps lead the Tommy Hilfiger Group through brand invigoration - STORES: NRF's Magazine | consumer psychology | Scoop.it

"Executives at the Tommy Hilfiger Group had an idea: Wouldn’t it be great if people attending a fashion show could see something they liked on the runway and immediately buy it? Meanwhile, executives at the visual-search firm Slyce had a technology: Rather than having customers type in descriptions of products they want to buy ..."

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Tommy Hilfiger wants to sell you a solar-powered jacket

Tommy Hilfiger wants to sell you a solar-powered jacket | consumer psychology | Scoop.it

"$599 jacket has solar panels on the back to power smartphones ..."

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