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"None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more ..."
Via The Digital Rocking Chair
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Rescooped by Leona Ungerer from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Via The Digital Rocking Chair
By allowing brands to enter a storyworld, they become peers and friends. When done thoughtfully and seamlessly (in other words, it adds to the story fabric and doesn't trigger the "oh look, product placement" inner voice in the viewer's head) it transforms what is essentially 'advertising' into WOM. 14% of people believe ads from the source; 77% believe WOM. Very powerful shift.
The matter of advertisting