consumer psychology
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Real-life consumer psychology – with a touch of technology
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Power of the purse: Consumer activism emerges as the new feminist brand 

Power of the purse: Consumer activism emerges as the new feminist brand  | consumer psychology | Scoop.it

"Women are leading effective consumer boycotts of companies that do business with Trump brands ..."

Leona Ungerer's insight:

Political activism 

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Trump is pushing 'Buy American.' But customers (mostly) don't care

Trump is pushing 'Buy American.' But customers (mostly) don't care | consumer psychology | Scoop.it

"President Trump preaches 'Buy American and Hire American' often, but there's one big problem: Consumers care about low prices a lot more than where something is made ..."

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Why values-based brands are making an impact - Vision Critical Blog

Why values-based brands are making an impact - Vision Critical Blog | consumer psychology | Scoop.it

"More brands are making values the centerpiece of their business—but cause marketing can do more harm than good if it's not perceived as authentic ..."

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