Can an outdoor brand be fashion forward? KEEN's UNEEK footwear defies tradition  | consumer psychology | Scoop.it
From www.forbes.com - January 28, 2018 1:19 AM

"KEEN breaks out of the traditional outdoor brand mold with UNEEK footwear, a sandal/sneaker hybrid that has gained traction among street style trendsetters and outdoor enthusiasts alike. The UNEEKBOT, a robot that creates made-to-order UNEEK footwear in real time, is their latest innovation ..."